Speaker's Profile

Mithul Etta is a product thought leader in the AgTech and Climate domain, recognized for his decade-long experience in fusing technology into agriculture. As Chief of Product at PhyFarm, he has driven the development of AI enabled and IoT-based precision Ag systems that empower farmers to enhance productivity and intelligently automate their farms. PhyFarm’s innovative products have won the Nudge Prize, reflecting his commitment to creating impactful tech.

Mithul’s expertise spans diverse areas, from deploying India’s first rooftop hydroponics farm in Mumbai to building farm-to-fork companies and designing content platforms that connect farmers with the tools they need to thrive. As founding Product Director for Soli (Innoterra), his efforts led to winning the prestigious Webby Award for innovation for creating accessible, game-changing technologies for low-literacy farming communities.

His past career also includes influential roles at The Walt Disney Company, where he developed digital products and revenue strategies, and at Red Bull, where he managed the branded events. With a practical background in controlled environment agriculture, hydroponics, IoT, and AI systems traceability systems and ag related software, Mithul is a thought leader dedicated to simplifying the conversation around agriculture, climate and the environment and how they may transform the future of Indian Agriculture. His work continues to bridge the gap between technology and the agricultural community, promoting the use of precision agriculture to become the standard way to grow, In addition he is personally passionate about ocean conservation as he is an avid surfer, diver and swimmer.

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